Book marketing strategies

Getting started on Twitter

Why should you add Twitter to your book marketing strategies? According to Hootsuite Twitter has 313 million monthly users and there’s a big, warm writing community who are part of that number.  I’ve connected with writers on Twitter who  I later met in person and have become good friends. 

As with Facebook there is no need to wait until you have a book deal to get started on Twitter. It takes time and effort to build followers so begin now.

1. Book marketing Strategies: Setting up your account

Some people set up separate Twitter accounts for their writing and have another personal account. You can do either. If you have more than one account you can manage them with platforms such as Hootsuite and TweetDeck otherwise you spend all your time logging in and logging out of Twitter.

Sometimes it’s necessary to have different accounts. When I ran a travel website I set up a separate account as the followers on my personal account as most of my followers were book people.   Consider what you’re going to tweet and who you’d like to connect with.  

2. Your profile image

Change your profile image to a picture of you or your book cover. It’s a good idea to be consistent with other social media platforms you might use so you’re easily identifiable. Don’t leave the default egg else your Twitter may look like one of those dodgy scam accounts.


Start by following your friends. Then find an account of a writer in your field and follow some of their followers as they’re probably the people you want to connect with. A number will follow you back. 

Do not ever buy followers. They are usually from fake zombie accounts. You are actually paying for the numbers and won’t receive any engagement which is what you’re after. If you buy followers it will be obvious to anyone looking at your account because of the lack of engagement on your posts. 

4. Crowdfire

Crowdfire is a useful, free tool to help you manage your Twitter account and grow your followers. I use it every day and it takes just a few minutes to go through the tasks they set.

5. Lists

Build lists to help you manage your account. This is especially useful if the amount of accounts you follow starts to grow. You can add anyone to your list and can arrange them in topics such as writers. You can also make lists public or private.

6. Hashtags

Use hashtags to reach a wider audience such as #amwriting #amreading. This means that anyone who searches these hashtags on twitter will find your tweet and you can engage with more Twitter users this way.

Don’t use any more than three hashtags on a tweet otherwise your followers will think your tweet is spam. (Different rules apply on Instagram.)

7. Mentions

When you’re composing a tweet make sure you tag any relevant people. For example if you’re composing a tweet about a book you’ve just read tag the author using their @ address.

Often they’ll like your tweet or even reply (which still gives me a thrill.) Sometimes this will lead to more followers if the person is high profile. I once mentioned Robert Kiyosaki in a Tweet and suddenly gained more followers.

8. Consistency

Be consistent and tweet regularly about topics of interest to you.  This is the best and most authentic way to build followers.

9. Book marketing strategies: Engagement

Where possible respond when people follow you, like your tweet or send you a message to build engagement 

10. Twitter chats

Twitter chats are a great place to discuss books, writing topics and to get to know other authors. They often have interesting guests such as literary agents and publishers who you can quiz.

These are some great chats that I like to join in and will get you started. #geaqa #ukmgchat ##ukteenchat

If you have any other Twitter tips you’d like to share we’d love to hear them.

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